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How can we familiarize people with ATAG’s devices, in a time where manuals stay in the wrapping?
ATAG always maintains their image by staying up-to-date with the newest technologies out there. For their new line of 2018, they wanted to bring their products together by connecting an app that allows communication throughout all kitchen appliances within a home, offering users a more effective and autonomous way of using their devices.
With their app being the center point of all devices, ATAG needed an innovative digital way to introduce and share usability instructions to their users, instead of sticking to the traditional instruction manuals.
Creating animated video instructions for their new product line that are easily accessible within their app.